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Ford Motors – Caitlin Wynne · Senior Product Design & Art Director

Ford Motors

UI Design

Ford Motors

Ford Motors

project background

Ford Motors Sustainability Report highlights environmental goals and mobility initiatives for the future. Available to the public via an interactive website.

More information can be found on the ford website or you can view the full report as a PDF here

UI / Digital Designer

UI / Digital Designer

My role as UI Designer with Ford was to design the interactive Sustainability Report. This included conceptualising and implementing the visual language of the Ford brand, designing responsive layouts for each section of the report, defining UI specifications, creating information graphics based on real data and creating a unique icon set for the entire report.

I collaborated with the team of business leaders and developers from ideation to implementation. We used Agile as our team workflow. I would often have to communicate scenarios and screen designs to business leaders. I developed and maintained design wireframes, mockups, and specifications as needed.

Deliverables
· UI Research
· Prototypes
· Complete designs
· Style guide
· Sliced assets
· Documentation and developer notes

InfoGraphics_ford scaled

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