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Youli – Caitlin Wynne · Senior Product Design & Art Director
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Youli

Art Direction, UI Design, UX Design & Research

Youli

Youli
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project background

Youli is an all-in-one Travel Management Software for businesses who provide group travel experiences. The platform offers itinerary management with a booking system, planner and calendar management and a customisable bookings websites. This SaaS platform is completely responsive on all devices, accessible from anywhere online and has a number of subscription options.

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Screen Shot 2021 05 18 at 9.08.27 am

UX / UI Designer (Digital Art Director)

Lead UX/UI  Designer
I was the Lead Designer for Youli from the very beginning of its creation as a Start-up app. I researched and designed the platform from it foundations to where it is today. My role included user research, stakeholder workshops, defining user stories, information architecture, user journey flows, wireframes and low fidelity mock-ups. I collaborated with the founding team to define user problems and ideation. I would present and communicate scenarios, end-to-end experiences, interaction models, and screen designs to this founding team. I developed and maintained design wireframes, mockups, and specifications as needed.

On the User Interface side of the role, I defined the design system entirely and outlined all specifications using Sketch. I also helped implement this design system along side front and back-end developer.

Deliverables
· UX Research 
· Information architecture 
· User flow charts
· Wire-framing
· Site-maps
· Story-boards
· Testing
· UI specifications
· Prototypes
· Complete designs
· Design system
· Sliced assets
· Documentation and developer notes

Technologies used
· Sketch
· Invision
· Zeplin
· Miro
· Dovetail
· Lucid charts

Screen Shot 2021 05 18 at 12.53.00 pm

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