frankie magazine
Art Direction, Publicationfrankie magazine
project background and role
Frankie magazine celebrates the latest creative talents and delivers a sharp, honest, laugh-out-loud read. Frankie’s quirky, beautiful and relatable content has made it one of Australia’s most-loved and iconic magazines. As Senior Designer, I was responsible for every design stage of the publication from conception to print.
I worked collaboratively along side the editor-in-chef to create content, I would present ideas and concepts to senior stakeholders and I mentored and managed junior designs.
I was responsible for organising and art directing all photoshoots, sourcing content and illustrations for the magazine and digital outputs. I helped design and launch a number of secondary brands, such as podcasts and ongoing events.
Responsibilities
art direction (print and digital)
content planning/creation
photo and illustration commissioning
shoot planning and production
styling
design
photo editing
typesetting
colour correction
marketing concepts
social media graphics
Various fashion shoots
Role: Art direction, styling and production